Iron Joc is a brand made for men that train hard, and work hard. Iron Joc is for those who go beyond Just Doing It and make a difference everyday. IJ is a brand that inspires people to face what is holding them back. The men that wear Iron Joc walk the talk and prove it everyday in what they do and what they care about. The emotional response to the brand is courage, empowerment and confidence. Iron Joc intends to disrupt the athletic wear category by being disruptive with Boldness, and Free Thought.